Battery Remix 24
Battery Remix 24 x Isac Elliott
Company
N2 & Hypement for Sinebrychoff
My Role
Creative Strategy Lead & Activation Manager
Tools
Canva Figma Google Workspace
Year
2024
Description
A culture-led launch campaign for Battery Remix 24 x Isac Elliott, built around music, fashion, influencers, and a high-energy, invite-only launch event.
Context
Battery was launching a new limited-edition Remix 24 energy drink together with Isac Elliott. The goal was to make the product feel much more than another drink: a cultural drop people wanted to be part of.
Background
The campaign built on the previous Battery x Isac Elliott success story. This time, the ambition was bigger: deepen the artist partnership, connect the product to youth culture, and turn the launch into something visible across digital, social, and physical channels.
Process
I was involved from the earliest concept and strategy work through to daily hands-on execution, leading several parts of the project, team coordination, stakeholder management, creative development, and day-to-day delivery.
My impact included shaping the campaign strategy, pitching the concept(s) to Sinebrychoff executives, developing the cultural angle, coordinating creative partners, and helping bring the campaign to life through merch, tiered influencer product seeding, content, video production, and a live launch event in an abandoned industrial penthouse in Helsinki’s Design District.
Campaign Details
The core idea was Remix the World: mixing music, fashion, people, and moments into something new.
We created a multi-layered launch that included:
A Battery Remix 24 product and visual world
A Sasu Kauppi merch collaboration
A special Isac Elliott jacket concept
Influencer seeding boxes with the new product, merch, and event invites
A launch event with live shows and surprise sets from Isac Elliott, Jore & Zpoppa, Cledos, and pretty much all of the biggest names in Finnish hip-hop scene
Social content from creators, tastemakers, and event guests
The goal was simple: make Remix 24 feel like a drop, not just a product launch.
Results
The campaign created very strong organic visibility, social proof, and cultural buzz.
The influencer seeding reached over 60 selected lifestyle creators and tastemakers posting content. Total reach from the seeding alone was well over 500,000, with the content posted form the event estimated at around 2-4x that.
Beyond the numbers, the campaign succeeded because it was created from within the culture and celebrated everyone's inner creative self. In the seeding especially, the Sasu Kauppi merch collab turned the product package into something Finland's trendiest people wanted to show, often leading to multiple stories, videos, and feed posts, instead of the typical one.
The launch event also created exceptional momentum and visibility, both online and in real life. Influencers, tastemakers, and industry people showed up, posted from the live concerts and art installations, and helped make Remix 24 feel like year-defining cultural moment rather than a standard product launch.