All smiles! 😊

I grew up competing on Finland’s Junior National Snowboarding Team. I’ve since graduated cum laude from USC in Los Angeles, co-founded Hypend into a local youth-culture phenomenon, led strategy and campaigns for brands like Coca-Cola, Battery Energy Drink, Polestar, Zalando, and EA Sports, built new products at Wolt, and created the brand and marketing functions of Calliola, my family’s archipelago resort, that attracted Vain elämää to choose us as its new filming location.