All smiles! 😊

Brief Background

I grew up competing on Finland’s Junior National Snowboarding Team. I’ve since graduated cum laude from USC in Los Angeles, co-founded Hypend into a local youth-culture phenomenon, led strategy and campaigns for brands like Coca-Cola, Battery Energy Drink, Polestar, Zalando, and EA Sports, built new products at Wolt, and created the marketing functions and strategy of Calliola, our family’s archipelago hotel in Southern Finland.

Most recent Experience

Founder at Caima

2025 - 2026

Product Lead at Wolt / DoorDash

Product Lead at Wolt

2025

Creative Strategist at N2 / Hypement

Creative Lead at N2

2023 - 2024

Growth Manager at SchoolDay

2020 - 2022

Co-founder & Partner at Hypend

Per project

Head of Marketing at Calliola

Per project

Education

Aalto University, M.Sc.

Information & Service Management

Minor in Digital Product Management

University of Southern California, B.Sc.

USC University of Southern California, B.Sc.

University of Southern California, B.Sc.

Business Administration & Entrepreneurship

Where I'm at my best

Product management
Leading teams from insight to shipped products, with a strong taste for user needs, business impact, and what makes an experience feel magical.
AI native product design
Creating functional, great–looking prototypes, websites, and apps directly in the codebase, using the latest AI coding tools.
Brand & marketing strategy
Creating positioning, campaigns, and GTM strategy that connect cultural-relevance and storytelling with commercial goals and customer attention.
Founder-level impact & ownership
Turning ideas into real products, marketing concepts, and phenomena — from ambiguity to clear, actionable strategies and successful launches.

Product management
Leading teams from insight to shipped products, with a strong taste for user needs, business impact, and what makes an experience feel magical.
AI native product design
Creating functional, great–looking prototypes, websites, and apps directly in the codebase, using the latest AI coding tools.
Brand & marketing strategy
Creating positioning, campaigns, and GTM strategy that connect cultural-relevance and storytelling with commercial goals and customer attention.
Founder-level impact & ownership
Turning ideas into real products, marketing concepts, and phenomena — from ambiguity to clear, actionable strategies and successful launches.

All smiles! 😊

Have a project in mind?

Project in mind?