Smile if you're reading this! 😊

I came up on Finland's Snowboarding Junior National Team, but I've since graduated Cum Laude from USC and am finishing my Master's at Aalto. I've co-founded Hypend to a local youth phenomenon, led brand strategy for names like Coca-Cola, Battery Energy Drink, Polestar, and EA Sports, and led the brand refresh of my family’s archipelago resort Calliola, which attracted Vain elämää to choose us as its new filming location.

What I'm currently working on

I'm currently building Caima, an AI manager that helps creators work with brands and agencies.

What I Do Best

Product Leadership & Taste
Building digital products from insight to execution, with a strong sense for user needs, business impact, and what makes an experience feel exceptional.
Full-stack AI Vibe Coder
Creating functional, responsive websites and web apps using the latest, most powerful AI coding tools.
Brand Strategy & Marketing
Creating positioning, campaigns, and GTM concepts that connect culture, commercial goals, and customer attention.
Founder-Level Execution
Turning ideas into real products, phenomenons, and growth concepts: from messy problems to clear strategies and successful launches.