All smiles! 😊
I grew up competing on Finland's Snowboarding Junior National Team. I've since graduated Cum Laude from USC in Los Angeles and am currently on the side finishing my Master's at Aalto. I've co-founded Hypend to a local youth phenomenon, led strategy and campaigns for brands like Coca-Cola, Battery Energy Drink, Polestar, and EA Sports, and led the brand refresh of my family’s archipelago resort Calliola, ultimately attracting Vain elämää to choose us as its new filming location.
I came up on Finland's Snowboarding Junior National Team, but I've since graduated Cum Laude from USC and am finishing my Master's at Aalto. I've co-founded Hypend to a local youth phenomenon, led brand strategy for names like Coca-Cola, Battery Energy Drink, Polestar, and EA Sports, and led the brand refresh of my family’s archipelago resort Calliola, which attracted Vain elämää to choose us as its new filming location.
Most recent Experience
Founder & CEO at Caima
Current
Current
Current
Product Lead at Wolt / DoorDash
Product Lead at Wolt
2025
2025
2025
Creative Strategist at N2 / Hypement
Creative Lead at N2
2023 - 2024
2023 - 2024
2023 - 2024
Growth Manager at SchoolDay
2020 - 2022
2020 - 2022
2020 - 2022
Co-founder & COO at Hypend
Seasonal
Seasonal
Head of Brand at Calliola
Seasonal
Seasonal
Education
Aalto University, M.Sc.
Aalto University, M.Sc.
Aalto University, M.Sc.
Information & Service Management
Information & Service Management
Information & Service Management
Minor in Digital Product Management
University of Southern California, B.Sc.
USC University of Southern California, B.Sc.
University of Southern California, B.Sc.
University of Southern California, B.Sc.
Business Administration & Entrepreneurship
Business Administration & Entrepreneurship
Where I'm at my best
Product management
Leading teams from insight to shipped products, with a strong taste for user needs, business impact, and what makes an experience feel magical.
AI native product design
Creating functional, great–looking prototypes, websites, and apps directly in the codebase, using the latest AI coding tools.
Brand & marketing strategy
Creating positioning, campaigns, and GTM strategy that connect cultural-relevance and storytelling with commercial goals and customer attention.
Founder-level impact & ownership
Turning ideas into real products, marketing concepts, and phenomena — from ambiguity to clear, actionable strategies and successful launches.
