Smile if you're reading this! 😊

I came up on Finland's Snowboarding Junior National Team, but I've since graduated Cum Laude from USC and am finishing my Master's at Aalto. I've co-founded Hypend to a local youth phenomenon, led brand strategy for names like Coca-Cola, Battery Energy Drink, Polestar, and EA Sports, and led the brand refresh of my family’s archipelago resort Calliola, which attracted Vain elämää to choose us as its new filming location.

I came up on Finland's Snowboarding Junior National Team, but I've since graduated Cum Laude from USC and am finishing my Master's at Aalto. I've co-founded Hypend to a local youth phenomenon, led brand strategy for names like Coca-Cola, Battery Energy Drink, Polestar, and EA Sports, and led the brand refresh of my family’s archipelago resort Calliola, which attracted Vain elämää to choose us as its new filming location.

What I'm currently working on

I'm currently building Caima, an AI manager that helps creators work with brands and agencies.

What I Do Best

  • Product Leadership & Taste

    Building digital products from insight to execution, with a strong sense for user needs, business impact, and what makes an experience feel exceptional.

  • Full-stack AI Vibe Coder

    Creating functional, responsive websites and web apps using the latest, most powerful AI coding tools.

  • Brand Strategy & Marketing

    Creating positioning, campaigns, and GTM concepts that connect culture, commercial goals, and customer attention.

  • Founder-Level Execution

    Turning ideas into real products, phenomenons, and growth concepts: from messy problems to clear strategies and successful launches.

Most recent Experience

Founder & CEO at Caima

Current

Current

Current

Product Lead at Wolt / DoorDash

Product Lead at Wolt

2025

2025

2025

Creative Lead at N2 / Hypement

Creative Lead at N2

2023 - 2024

2023 - 2024

2023 - 2024

Growth Manager at School Day

Growth Manager at SchoolDay

2020 - 2022

2020 - 2022

2020 - 2022

Co-founder & COO at Hypend

Seasonal

Seasonal

Head of Brand at Calliola

Seasonal

Seasonal

Education

M.Sc. in Information & Service Management

Aalto

Aalto

B.Sc. in Business Admin & Entrepreneurship

USC

USC

  • Riding a motocross bike in bali with a surfboard attached
  • Crossing the baltic sea with a sailing boat
  • Walking in deep snow holding a bataleon snowboard in Lapland Finland
  • Surfing in Bali with Paavo Heinila, on the beach holding our surfboards
  • Riding a snowmobile in Lapland Finland
  • Diving with turtles

Have a project in mind?

Project in mind?