Hey What's Up!

Kasper Kasanen is a Helsinki-based, California-educated professional originally from Finland. He is currently doing a Master of Science degree in Information and Service Management at the Aalto University with a Minor in Digital Product Management. He received his Bachelor of Science in Business Administration and Entrepreneurship degree from the prestigious USC University of Southern California in Los Angeles, graduating with Cum Laude honors.

With a career spanning tech startups, media, and creative agencies, Kasper has contributed to marketing strategies and campaigns for global brands like Coca-Cola, Under Armour, Polestar, Puma, and Electronic Arts (EA). His experience as a Growth Hacker and Marketing Manager at School Day refined his expertise in user-centric problem-solving, data-driven strategies, and managing high-impact projects in fast-paced environments.

As a co-founder and COO of Hypend, Kasper has been indispensable in Hypend’s growth into Finland’s leading youth culture media and one of Europe’s largest digital streetwear communities. Collaborating with renowned brands such as Adidas, Marimekko, and Universal Music Group, Hypend became a hub for creative campaigns that resonate locally with Nordic audiences. Kasper’s cultural finesse goes largely unmatched in the Nordic countries.

Currently working on: